E Ever heard of Maslow’s hierarchy of needs? It’s a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can’t achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn’t matter if you don’t have food.

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!) This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

Using this beginner’s guide, we can follow these seven steps to successful SEO:

• Crawl accessibility so engines can read your website
• Share-worthy content that earns links, citations, and amplification
• Keyword optimized to attract searchers & engines
• Title, URL, & description to draw high CTR in the rankings
• Great user experience including a fast load speed